In Response to Meghan Hardy.

If you had the chance to download one of these applications would you and why?

I am unsure as to whether or not I would download on of these applications. I feel it is very useful to be able to go online and purchase clothing or any type of item but at time it can be a little tedious. There is always the time that one must wait in order to receive their item, or the fear that a piece of clothing may not fit they way one wants it to so the access to the actual store is always handy. The time saved though is what puts me on the fence.

One of my largest pet peeves is how long it takes to receive an item that was bought online. If I had the opportunity to download this application to my cell phone and from the outside of a store purchase the item, I don't exactly see the point. What is stopping me from walking in the store and purchasing the item? I understand that there is time saved by being able to stand outside the store point your phone and purchase, but how much more time would it take to just walk in?

I also have a problem with not being able to try on a piece of clothing. Each store has their own style in manufacturing their clothing. Jeans from Forever 21 don't necessarily fit the same as jeans from American Eagle. There are also different styles of clothing such as t-shirts and sweatshirts. This is what turns me away at times from shopping online. It would also turn me away from buying it by pointing my phone at it and clicking a button. I would much rather take the time to enter the store, be sure whatever I want to buy is exactly what I'm looking for then buy it.

In the end I do not think I would download this application. We have the internet if we want to purchase something, and if we see an item in a store window that we want to buy then entering the store seems like the easiest option to me. I understand that sometimes the stores will be closed and that someone walking by may want to purchase that item then, but the store will re-open the next morning and that item will still be available. I feel that it is just another piece of technology that will end up confusing people in the end and won't get very much use.

Do you think that it is really necessary to find another way for consumers to purchase products?

"Alice's $1 Billion Consumer Products Tea Party"

The newest Disney movie that has recently come out is the non-cartoon version of "Alice in Wonderland". This movie has caused great hype. It had a midnight showing that was very popular. Not only did the movie open yesterday, but Disney has put out a new line of consumer products that accompany the movie. They have joined up with some very high end fashion companies such as designer Sue Wong to create the dresses that Alice wears in the movie.

This article states how Disney is joining with these high end fashion designers to design various accessories and clothing that is seen in the movie. They do state though that all of these items are not for sale. They are more interested in marketing their brand of products and they are hoping that by displaying there elegant beautiful materials will reel customers in. They have created a line for their more money conscious customers as well.

It seems as if Disney is hoping to make money off of this movie not only at the box officers but also at the registers of the various stores that will be selling their clothing products and accessories that they plan on relating back to the movie. According to the article the stock prices for all companies involved has already gone up and the customer product chief believes that this line will last decades and they think it will be worth near a billion dollars within the year.

Do you think that some of the customers who would be able to afford the more expensive products will be disappointed when they find out they are not all for sale?