In response to Deanna

"Do you think things will be looking better for the unemployment rate anytime soon?"

Although I would like to be optimistic and say that I do think the unemployment rate is going to get better soon, I just can't do that. It has been shown that unemployment is the very last thing that will improve after a recession. Although it has been reported that we are out of the recession jobs are not opening up. Employers are still weary that the economy isn't totally recovered yet. They are focusing more on making up for their financial loses than hiring new employees. Also, people still aren't spending as much money, so companies are still not back to where they used to be before the recession.

I feel it is going to take at least a year for the unemployment rate to get better. People are not comfortable with the economy yet. Since this recession was so bad, everyone is paying close attention to their personal finances in case we drop back down again. The unemployment rate can not get better until the people of the United States have confidence in their economy. Also, companies need to feel confident that, once people do start spending, they will continue to spend. They will not hire more employees until they are absolutely necessary. Unfortunately I don't think will be happening any time soon.

What industry do you think will start to hire employees first?

Shiny Sud's Commercial

For most companies they want to find the easiest way to catch the eye of their viewer, in order to get the best results. They hope that through advertisements they will be able to do so. In the shiny sud's commercial the advertiser, method is looking to promote their cleaning product. They create the idea that other cleaning products, although one may scrub them away, do not always leave. They are trying to convey the message that their product does not stay in the shower after it is cleaned, but they do so in the complete wrong way.

The commercial has the suds acting as men trying to get the naked woman to come into the shower while they proceed to watch. This commercial proves to be not only degrading but seems to violate the law of sexual harassment. Although the figures speaking aren't people, that is who they are perceived as. When they are talking about how the woman is cleaning her body and what she looks like doing it, it is relaying the message that it is okay to watch a woman while she is showering and comment on her. The woman is also covering her body conveying to the viewer that she feels uncomfortable doing this. This is what makes the commercial degrading. It is clear that the woman doesn't feel comfortable yet she continues to do what the soap suds say.

I feel that this commercial would catch the attention of many but not in the correct way. I feel this is a bad marketing ploy. It is going to give the company nothing but bad publicity. It makes Method look as if they are trying to use the sexual harassment of a woman to try and sell their product. Next time they look to emphasize how clean their product makes ones shower, they should use a bit of a cleaner commercial.

Do you think that when making this commercial they company thought that it was appropriate to go on public television?