"Alice's $1 Billion Consumer Products Tea Party"

The newest Disney movie that has recently come out is the non-cartoon version of "Alice in Wonderland". This movie has caused great hype. It had a midnight showing that was very popular. Not only did the movie open yesterday, but Disney has put out a new line of consumer products that accompany the movie. They have joined up with some very high end fashion companies such as designer Sue Wong to create the dresses that Alice wears in the movie.

This article states how Disney is joining with these high end fashion designers to design various accessories and clothing that is seen in the movie. They do state though that all of these items are not for sale. They are more interested in marketing their brand of products and they are hoping that by displaying there elegant beautiful materials will reel customers in. They have created a line for their more money conscious customers as well.

It seems as if Disney is hoping to make money off of this movie not only at the box officers but also at the registers of the various stores that will be selling their clothing products and accessories that they plan on relating back to the movie. According to the article the stock prices for all companies involved has already gone up and the customer product chief believes that this line will last decades and they think it will be worth near a billion dollars within the year.

Do you think that some of the customers who would be able to afford the more expensive products will be disappointed when they find out they are not all for sale?