Saturday, April 24, 2010

In response to Elizabeth's Question

"A lot of people are now seeing that companies are selling more products or have them in stock online rather than in the store. Do you agree with this?"

I do not agree with this. I feel that it is can really attract the customer away from the product or even the store. When one goes shopping, they may be buying on impulse and they may see a pair of jeans they want in the store but that don't have their size or length. When asking the sales clerk if they have them in stock, and they respond with they can purchase the product online, it may give them time to think about it and decide they don't want to make the purchase. In turn, they lose the sale.

Also, I do not think it is beneficial for them to sell some products online only. For instance, I know Victoria's Secret does this often. They have clothes that they sell online that they do not sell in the store. This limits their customer base because people may not always look at their website. In the mall, people may just happen to wander into their store and purchase a product. It is more difficult for a person to come across their website one day and find something they want to buy. It definitely limits who purchases their products.

Have you ever experienced this type of situation and in turn didn't end up purchasing the product at all?

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