Celebrity Endorsments

It seems that most companies are starting to try and get celebrities to endorse their products. For most sporting companies they look to have athletes endorse their products. When it comes to dietary supplements they look to attractive slim celebrities to represent their product. They do this to make it seem like the professional athlete is so good because he is wearing a certain product. They also use them for dietary pills because they want you to think that they got skinny with this pill and so can you. When in reality most of the celebrities that endorse certain products don't use those products at all. They just get paid for saying that they do use the product.

Celebrity endorsements don't always work in a companies favor though. The company never knows when something a celebrity does could impact what people think about them. It could then reflect upon the company. For example, the Tiger Woods case. Tiger Woods was caught having an affair. He was endorsed by a great deal of organizations such as Nike, Gatorade, and EA Games. Although Nike and EA Games did not drop him Gatorade did. I am not entirely sure why they dropped him, but it would seem to me they wouldn't want their customers to think that they support him cheating. By continuing to support his career some may see it as they are over looking his infidelity. Nike didn't drop Tiger Woods because they think that in the long run, people will forget and the profit in the future is more than the loss they may be experiencing right now. So, although celebrity endorsements have the potential of creating great wealth for a company they can also cause loss.

Do you think that you are more attracted to products that are endorsed by your favorite celebrities? Have you ever stopped using a product that was endorsed by a celebrity who acted in a way you didn't agree with?