Monday, January 25, 2010

Marketing Principles Applied to Getting a Job

When looking for a job to the company one is trying to work for they are seen as the product. The company is investing their money in this person and expecting a certain amount of input from this person into their company. The other 3 p's can easily relate to this same example.
One of the P's is price. When relating price to the job it deals with the amount of money the new employee will be paid. There are a lot of factors that the company must look at in order to determine a sufficient price. One of them is the credentials of the applicant. They will look at how much schooling one has, and how the amount of experience they have. They will also have to consider how they will be paying the employee. They will have to determine if they will be paying in the form of salary or on an hourly basis.
Another P is promotion. The promotion aspect of the marketing mix deals with the one looking for the job. This is where the applicant wants to try and sell themselves to the company by pointing out their strengths. This is where the applicant would market themselves to the company by showing them how they best could improve and benefit the place they are looking for a job.
The final P is the place. This incorporates both the company looking to hire the applicant and the applicant. One needs to take into consideration is the company located in a convenient place. They need to look at their own personal life and decide how transportation to and from work will or will not affect them. The company also needs to take into consideration location. Is this employee going to be one who needs to be easily accessible and if so is that conveyed in the job description.
The marketing mix does not only have to be seen as something that focuses on a material product. When looking for a job you are the product and in order to get the job you need to sell yourself to the company. From the companies aspect they need to also make some decisions about you that all deal with marketing. Do you think it would be different if the organization was the product?

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