I think everyone is guilty of brand loyalty. Whether it be for status purposes or because one has come to find that a certain brand works best. I think that brand loyalty can help and hurt a company. When one person is loyal to a brand they are feel strongly about it and at times can convince others to become loyal of that brand. They also probably have been using a certain brand for a longer period of time so they hold a lot of information on the brand.
The downfall to brand loyalty is if your brand isn't considered one that many are loyal too. This would make it hard to attract customers because they may not be able to find a person who uses your brand and will say good things about it. Also the problem with brand loyalty is that it makes it harder to change your brand. Usually people who are loyal to a specific brand like it the way it is. When a company changes their brand they run the risk of losing those customers who have been so loyal to them for so long. This may also make it hard for the company to try and reel in other customers who may be loyal to one of the competitors.
I would have to say that I am guilty of brand loyalty. I don't necessarily think it is a bad thing though. Those brands that I am loyal to have come to have my constant business because of their reliable products. For instance, I am loyal to the store Coach. I have a very hard time purchasing a purse that isn't from that store. Since they are expensive I may not be able to buy an new purse each year but the reliability of their products, and long life of their products is what makes me loyal to them. Also, I am guilty of becoming loyal to brands that are popular. Which is another reason why I am loyal to Coach.
Do you have any brands that you have any brands who you have been loyal to and the company then changed things and lost your loyalty?
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