Shiny Sud's Commercial

For most companies they want to find the easiest way to catch the eye of their viewer, in order to get the best results. They hope that through advertisements they will be able to do so. In the shiny sud's commercial the advertiser, method is looking to promote their cleaning product. They create the idea that other cleaning products, although one may scrub them away, do not always leave. They are trying to convey the message that their product does not stay in the shower after it is cleaned, but they do so in the complete wrong way.

The commercial has the suds acting as men trying to get the naked woman to come into the shower while they proceed to watch. This commercial proves to be not only degrading but seems to violate the law of sexual harassment. Although the figures speaking aren't people, that is who they are perceived as. When they are talking about how the woman is cleaning her body and what she looks like doing it, it is relaying the message that it is okay to watch a woman while she is showering and comment on her. The woman is also covering her body conveying to the viewer that she feels uncomfortable doing this. This is what makes the commercial degrading. It is clear that the woman doesn't feel comfortable yet she continues to do what the soap suds say.

I feel that this commercial would catch the attention of many but not in the correct way. I feel this is a bad marketing ploy. It is going to give the company nothing but bad publicity. It makes Method look as if they are trying to use the sexual harassment of a woman to try and sell their product. Next time they look to emphasize how clean their product makes ones shower, they should use a bit of a cleaner commercial.

Do you think that when making this commercial they company thought that it was appropriate to go on public television?