In Response to Elizabeth S post

Why haven't more companies gone green?
I feel that the reason most companies haven't gone green is due to the costs. Most environmentally friendly equiptment and supplies are expensive. This is most likely due to the fact that it is not in high demand and they haven't been able to look into cheaper ways to become environmentally friendly. If there was more of a demand for more companies to go green I feel as if the companies promoting going green would look for cheaper ways to make everyone become a part of the cause.
I also feel like the cost is important when it comes to companies trying to transition into becoming green. They would have to change either their products that were not earth friendly to being earth friendly. They would also have to change thie facilities and officies, vehicles they list could be endless. This is would generate a large cost and with the way the economy is going most companies can't afford to do all of this. Also, by going green they aren't generating a profit. They are just helping the environment. This can have an affect because they are changing their product for the good of the environment, not for a monetary gain.
Do you think that if the government were to provide companies with an incentive to go green, this would cause more companies to take action?

"Is Environmentalism more of a threat or an opportunity for marketers?"

I feel that environmentalism is more of an opportunity for marketers. I idea of "going green" has been on the minds of many people in the United States for the past few years. It is definitely something more and more people are looking into and becoming more interested in. The fact that the current generations are destroying the environment is impossible to ignore when it is being publicized around every corner. Since it is becoming such an issue, there have been so many people looking to buy products that are environmentally friendly.

It is would be to a company's benefit to market products that are environmentally friendly. It would give that company a competitive advantage because they would hit a new forming target market. For example, the companies that make household cleaning products now have to compete with a new upcoming company known as Seventh Generation. They have an advertising campaign on television which publicizes their new products that are environmentally friendly and aren't damaging to the human body when inhaled. Marketing their new environmentalist approach is going to work in their benefit.

Another industry that is benefiting from environmentalism is the automobile industry. Although more and more companies are able to manufacture environmentally when the concern about environmentalism first came about Toyota came out with the first hybrid vehicle. The marketing they did for this vehicle is what caused them to benefit so much from environmentalism. The other car manufacturing companies saw how beneficial their new product and marketing efforts had been for them, they jumped on the bandwagon and began creating their own hybrids.

It seems that pretty soon almost all companies will begin looking into ways to have their organizations work more environmentally friendly. Do you think the costs of becoming environmentally friendly will hold any companies back if all other companies in their industry are getting on board?

In response to Nicole "The Right Job"

I would have to say that the most important P in my eyes is Price. Seeing as I just graduated college I am going to need to find a job in order to pay back my student loans. At the same time I am going to need to be getting on my feet and becoming independent so I will also need money to support that. I also need to keep in the mind the fact that I just spent 4 years a college so the skills I will obtain are also of high importance to me. When presenting myself as the product and requesting the price I would be willing to be "purchased" at I will want the company to know how high I value my my education.

Although it may seem greedy that I think the most important P is price it only makes sense. When looking for a job one must consider all of the benefits they are willing to provide you with. Again, seeing as I will be finish college, I will no longer be able to be on my parents health insurance plan. I need to make sure I find a company who provides their employees with insurance. In the end price is always the most important because in order to survive in this world one needs to have money. What is the best way to get the company you are looking to work for offer the price you hope to obtain?

Marketing Principles Applied to Getting a Job

When looking for a job to the company one is trying to work for they are seen as the product. The company is investing their money in this person and expecting a certain amount of input from this person into their company. The other 3 p's can easily relate to this same example.

One of the P's is price. When relating price to the job it deals with the amount of money the new employee will be paid. There are a lot of factors that the company must look at in order to determine a sufficient price. One of them is the credentials of the applicant. They will look at how much schooling one has, and how the amount of experience they have. They will also have to consider how they will be paying the employee. They will have to determine if they will be paying in the form of salary or on an hourly basis.

Another P is promotion. The promotion aspect of the marketing mix deals with the one looking for the job. This is where the applicant wants to try and sell themselves to the company by pointing out their strengths. This is where the applicant would market themselves to the company by showing them how they best could improve and benefit the place they are looking for a job.

The final P is the place. This incorporates both the company looking to hire the applicant and the applicant. One needs to take into consideration is the company located in a convenient place. They need to look at their own personal life and decide how transportation to and from work will or will not affect them. The company also needs to take into consideration location. Is this employee going to be one who needs to be easily accessible and if so is that conveyed in the job description.

The marketing mix does not only have to be seen as something that focuses on a material product. When looking for a job you are the product and in order to get the job you need to sell yourself to the company. From the companies aspect they need to also make some decisions about you that all deal with marketing. Do you think it would be different if the organization was the product?